# WhatsApp for D2C Brands: One Plan for Store Messages > How a D2C brand on Shopify can run order updates, COD confirmation, cart recovery, review requests and ad attribution on WhatsApp with Chirpoo Commerce. By Smaran Challapalli. Updated for 2026, 26 Oct 2026. First published 21 Oct 2026. Canonical: https://chirpoo.com/blog/whatsapp-for-d2c-brands/ WhatsApp for D2C brands means the store talks to customers in the same chat where they ask questions. [Chirpoo](https://chirpoo.com/) Commerce, at ₹1,499 a month, connects Shopify to a shared inbox and sends order confirmed, shipped, cart reminder, review request and COD confirmation messages, with ad attribution in the same plan. ## Which store messages should a D2C brand send on WhatsApp? Five messages cover most of what a Shopify store needs, and Chirpoo submits the templates to Meta for you: 1. **Order confirmed.** Sent when the order is placed. 2. **Shipped.** Sent with the tracking link. 3. **Cart reminder.** Two steps by default, for shoppers who left without paying. 4. **Review request.** Sent after delivery. 5. **COD confirmation.** Yes or No buttons on every new COD order. The order and shipping messages come with the product photo once Meta approves the rich version of the template. Shopify test mode lets you place a test order before real customers see anything. Each message starts from a Shopify order or checkout event, so you do not copy order details by hand. All five are part of Chirpoo Commerce. The plan also includes the inbox, flows, broadcasts, the AI agent, the API and a WhatsApp chat button for your store theme. Read the [WhatsApp for Shopify guide](https://chirpoo.com/guides/whatsapp-for-shopify/) for setup and [order updates on WhatsApp](https://chirpoo.com/blog/shopify-order-updates-whatsapp/) for the message details. ## How does COD confirmation work? Cash on delivery is where D2C brands lose money, because an order nobody wanted still ships. A COD confirmation sends the customer a message with Yes and No buttons soon after the order. A Yes tags the Shopify order and the contact `cod-confirmed`. A No cancels the order, restocks it and tags it `cod-cancelled`. No answer within 24 hours tags it `cod-unconfirmed`; auto-cancel is optional and off by default. Chirpoo submits the template to Meta when you switch COD confirmation on. Chirpoo does not connect to courier or NDR systems, so your shipping team works from the Shopify tags. The benefit is simple: fewer orders leave your shelf with no buyer. Read [COD confirmation on WhatsApp](https://chirpoo.com/guides/cod-confirmation-whatsapp/) and [reducing RTO with COD checks](https://chirpoo.com/blog/rto-reduction-cod-whatsapp/). Staff can see the answer inside the shared inbox. A customer who replies "change my address" lands with a person instead of vanishing into an automation. ## Why do cart reminders and review requests need consent? A cart reminder is a nudge to someone who has shown intent. Chirpoo sends two steps by default: a first reminder, then a second after a gap. Cart reminders are marketing messages, so Chirpoo sends them only to people who opted in, through Shopify's WhatsApp marketing consent field or by sending START. Meta's rule about the reply window shapes the follow-up. Once a customer has not written for a day, you need an approved template. Meta's error documentation describes the failure of free text outside the window as: > More than 24 hours have passed since the recipient last replied to the sender number. > > Source: [Meta: Error codes](https://developers.facebook.com/documentation/business-messaging/whatsapp/support/error-codes) Chirpoo handles this by sending templates for reminders and showing the window on every chat. See [abandoned cart recovery](https://chirpoo.com/guides/abandoned-cart-whatsapp/) for timing and wording. Review requests are marketing too, so they also go only to opted-in customers. Chirpoo sends one per order a few days after delivery, with a link to your review page. The detail is in [WhatsApp review requests](https://chirpoo.com/blog/whatsapp-review-requests/). ## How do you see which ads bring orders? If you run click-to-WhatsApp ads, Chirpoo saves the ad's headline and link on the contact when the person messages you. With your Shopify store connected, Chirpoo credits orders to the ad click, cart reminder, broadcast or flow message that came before them. That ties spend to sales without a spreadsheet. Commerce includes this. Read [click-to-WhatsApp ad attribution](https://chirpoo.com/blog/click-to-whatsapp-ad-attribution/) and the [guide to click-to-WhatsApp ads](https://chirpoo.com/guides/click-to-whatsapp-ads/). Meta's charges for ad-started chats follow Meta's rate card, which Meta bills to you directly. Chirpoo adds nothing per message. ## What does Chirpoo Commerce cost in one plan? Chirpoo Commerce is ₹1,499 a month, excluding 18% GST. It includes one WhatsApp number and five team logins, and an extra number or login is ₹250 a month. Chirpoo plain, without the Shopify store messages, is ₹999. Billing is in rupees by invoice link, with no auto-debit, and the trial is 14 days with every feature and no card. Two things are not in the price. Meta's message charges, which you pay to Meta, and the cost of your own Shopify plan. Compare the field before you decide. [Best WhatsApp apps for Shopify in India](https://chirpoo.com/blog/best-whatsapp-apps-shopify-india/) covers the alternatives, and [Chirpoo vs Shopify Inbox](https://chirpoo.com/compare/chirpoo-vs-shopify-inbox/) covers Shopify's own tool. [Start free](https://app.chirpoo.com/login), connect your Shopify store in test mode and place one test COD order. ## Frequently asked questions ### Which Chirpoo plan do D2C brands need? Chirpoo Commerce at ₹1,499 a month, excluding 18% GST, because it adds the Shopify store messages and chat button. Plain Chirpoo at ₹999 has the inbox, flows, broadcasts and AI agent but not the store messages. ### Does Chirpoo convert COD orders to prepaid? No. The COD confirmation asks Yes or No and tags or cancels the Shopify order. It does not convert the order to prepaid. Unanswered orders are tagged `cod-unconfirmed`, and auto-cancel is off unless you switch it on. ### Who pays Meta's message charges? You do, directly to Meta, at Meta's rate card. Chirpoo adds nothing per message and never bills for messages. Chirpoo's own fee is a flat monthly amount in rupees, excluding 18% GST. ### Can I try it without touching live customers? Yes. Shopify test mode lets you place test orders, and flows have a test run and shadow mode before they talk to customers. The 14-day trial has every feature and needs no card. ## Related guides and posts - [WhatsApp for Shopify Stores](https://chirpoo.com/guides/whatsapp-for-shopify/) - [Best WhatsApp Apps for Shopify Stores in India](https://chirpoo.com/blog/best-whatsapp-apps-shopify-india/) - [Shopify WhatsApp Marketing Consent, Explained](https://chirpoo.com/blog/shopify-whatsapp-marketing-consent/) - [WhatsApp Review Requests for Shopify Stores](https://chirpoo.com/blog/whatsapp-review-requests/) - [Add a WhatsApp Chat Button to Your Shopify Store](https://chirpoo.com/blog/shopify-whatsapp-chat-button/) - [Shopify Order Updates on WhatsApp, Set Up](https://chirpoo.com/blog/shopify-order-updates-whatsapp/) - [Chirpoo vs Zoko: Rupee Billing or Dollar Plans](https://chirpoo.com/compare/chirpoo-vs-zoko/) - [Chirpoo vs QuickReply.ai: Price on the Page](https://chirpoo.com/compare/chirpoo-vs-quickreply/) - [Chirpoo vs BiteSpeed: Published Price or Demo](https://chirpoo.com/compare/chirpoo-vs-bitespeed/) - [Chirpoo vs Shopify Inbox and Shopify Messaging](https://chirpoo.com/compare/chirpoo-vs-shopify-inbox/) [Start free](https://app.chirpoo.com/login): 14 days, every feature, no card.