# WhatsApp Review Requests for Shopify Stores

> Ask for Shopify product reviews on WhatsApp after delivery: timing, consent, what Meta charges and how Chirpoo handles Loved it and Needs work replies.

By Smaran Challapalli. Updated for 2026, 26 Oct 2026. First published 26 Sep 2026.
Canonical: https://chirpoo.com/blog/whatsapp-review-requests/

A WhatsApp review request is a template message a store sends a few days after delivery, asking the customer to leave a review through a link. [Chirpoo](https://chirpoo.com/) sends one per delivered Shopify order, 3 days after delivery by default, and only to customers who opted in to marketing. The photo version adds "Loved it" and "Needs work" buttons.

## What is a WhatsApp review request, and how does it work?

Shopify marks the order delivered. After the wait you set, Chirpoo sends one short template to the customer's WhatsApp: their name, the order number and your own review link. Chirpoo submits a richer version with the product photo and two quick-reply buttons, "Loved it" and "Needs work". Until Meta approves that version, the text version goes out.

One tap or one link is all the customer has to do. That is the point. A request that opens a long web form gets ignored.

A tap on either button arrives in the shared inbox as a message from the customer, like any other reply. Chirpoo does not branch on it by itself, so your team reads it and acts:

- **Loved it.** Thank them. The review link is already in the message.
- **Needs work.** Hand the chat to a person on your team so the problem is fixed first.

The review request is a Chirpoo Commerce message, along with order confirmed, shipped, cart reminders and COD confirmation. Commerce is ₹1,499 a month excluding 18% GST. Chirpoo writes the template to Meta's rules and submits it for you.

## When should you send it?

Send it after the parcel reaches the customer and they have had time to use it. Chirpoo lets you set the wait from 0 to 30 days after Shopify marks the order delivered. The default is 3 days. The right gap depends on what you sell.

| What you sell | Reasonable wait after delivery |
|---|---|
| Tee-shirts, accessories | 2 to 3 days |
| Skincare, supplements | 7 to 10 days, long enough to see a result |
| Furniture, appliances | A week or more, after setup |

These gaps are our suggestion, not a Meta rule. Start with a gap that fits your product, read the replies for a month and adjust.

Chirpoo sends one request per order and never chases. It only sends for orders placed after you switched the feature on, so old customers do not get a sudden batch. Before you go live, Chirpoo's Shopify test mode lets you see the message on your own phone.

## Why is a review request a marketing message?

Meta puts every template in a category, and the category sets the price. In India from 1 Oct 2026, utility costs ₹0.115 a message and marketing costs ₹0.8631 (rates from [Meta's pricing page](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing), checked 17 Oct 2026).

Utility is for messages about something the customer did and asked to hear about. Meta's [template categorization page](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/template-categorization) (checked 26 Oct 2026) puts the test plainly:

> Utility templates are typically triggered by a user action or request.
>
> Source: [Meta, Template categorization](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/template-categorization)


A review request asks the customer to do something new for your store, so Chirpoo files it as marketing from the start. That has three effects:

- It goes only to contacts who opted in to marketing. Chirpoo skips anyone without consent, anyone who sent STOP and anyone suppressed.
- It counts towards the frequency cap, by default 2 marketing messages per contact in 7 days, so a review request and a broadcast in the same week can use the whole allowance.
- It costs the marketing rate, ₹0.8631 per delivered message, paid by you to Meta directly. Chirpoo adds nothing per message.

On a Shopify store, marketing consent syncs with Chirpoo. Read the [marketing consent post](https://chirpoo.com/blog/shopify-whatsapp-marketing-consent/) and the [utility vs marketing cost post](https://chirpoo.com/blog/whatsapp-utility-vs-marketing-templates-cost/).

## What should you do with "Needs work" replies?

These are the most valuable replies you will get. The customer is telling you privately, before they tell a public review site.

1. **Put the chat in front of a human.** Assign it to someone who can offer a replacement or a refund.
2. **Open with the problem.** "Sorry the size did not fit. Can you send a photo of the tag?" works better than a template.
3. **Tag the contact.** Add a tag such as needs-work so you can find the pattern later. See [contact tags and segments](https://chirpoo.com/blog/whatsapp-contact-tags-segments/).
4. **Close the loop.** When the problem is fixed, ask again if they would like to leave a review.

The tap is a message from the customer, so a 24-hour service window is open. Inside it, your team can reply in free text, and each chat in Chirpoo shows how much of the window is left.

## How do you set it up in Chirpoo?

1. Start the 14-day trial and connect your Shopify store and WhatsApp number.
2. Open the review request setting, add your review link and choose the wait after delivery.
3. Let Chirpoo create the template and wait for Meta's approval.
4. Run the test on your own phone, then switch it on.

See the [WhatsApp for Shopify guide](https://chirpoo.com/guides/whatsapp-for-shopify/) for the other store messages, the [order updates post](https://chirpoo.com/blog/shopify-order-updates-whatsapp/) for confirmed and shipped, and the [ranked list of apps](https://chirpoo.com/blog/best-whatsapp-apps-shopify-india/) if you are comparing tools.

[Start free](https://app.chirpoo.com/login) and switch on review requests for your opted-in customers, then read the "Needs work" replies yourself for the first two weeks.

## Frequently asked questions

### Do customers have to opt in to a review request?

Yes. Chirpoo sends the review request as a marketing template, so it goes only to contacts who opted in to marketing and have not sent STOP. Customers without consent are skipped. On Shopify, the store's marketing consent syncs with Chirpoo.

### What does a review request cost?

Meta charges ₹0.8631 per delivered marketing message in India from 1 Oct 2026, and you pay Meta directly. Chirpoo adds nothing per message. Review requests come with Chirpoo Commerce at ₹1,499 a month excluding 18% GST.

### What happens when a customer taps "Loved it" or "Needs work"?

The tap arrives in the shared inbox as a message and opens a 24-hour window. Your team can answer in free text, assign the chat, add an internal note or tag the contact. Chirpoo does not branch on the button by itself, so someone should own these replies.

### How many review requests does Chirpoo send per order?

One. Chirpoo sends a single request per delivered order and never chases. A "Needs work" reply is different: it opens a conversation, and your team should answer it personally in the shared inbox.

## Related guides and posts

- [WhatsApp for Shopify Stores](https://chirpoo.com/guides/whatsapp-for-shopify/)
- [WhatsApp for D2C Brands: One Plan for Store Messages](https://chirpoo.com/blog/whatsapp-for-d2c-brands/)
- [Best WhatsApp Apps for Shopify Stores in India](https://chirpoo.com/blog/best-whatsapp-apps-shopify-india/)
- [Shopify WhatsApp Marketing Consent, Explained](https://chirpoo.com/blog/shopify-whatsapp-marketing-consent/)
- [Add a WhatsApp Chat Button to Your Shopify Store](https://chirpoo.com/blog/shopify-whatsapp-chat-button/)
- [Shopify Order Updates on WhatsApp, Set Up](https://chirpoo.com/blog/shopify-order-updates-whatsapp/)
- [Chirpoo vs Zoko: Rupee Billing or Dollar Plans](https://chirpoo.com/compare/chirpoo-vs-zoko/)
- [Chirpoo vs QuickReply.ai: Price on the Page](https://chirpoo.com/compare/chirpoo-vs-quickreply/)
- [Chirpoo vs BiteSpeed: Published Price or Demo](https://chirpoo.com/compare/chirpoo-vs-bitespeed/)
- [Chirpoo vs Shopify Inbox and Shopify Messaging](https://chirpoo.com/compare/chirpoo-vs-shopify-inbox/)

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