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The Chirpoo blog

The Chirpoo blog is a set of short, practical posts on answering customers on WhatsApp for small Indian businesses: inbox habits, broadcasts, templates, Shopify store messages, moving from other tools and the rules Meta sets. Every post is grouped under the guide it belongs to, written by Smaran Challapalli and dated when it was last checked.

WhatsApp Business API for Small Businesses in India

What the official API is, what it costs and how a small Indian business gets on it. Read the guide

WhatsApp Business App vs API: When to Move

Where the free phone app stops and the API starts, and when to move. Read the guide

Shared WhatsApp Inbox for Teams

One number, many hands: how a team answers every chat without stepping on each other. Read the guide

WhatsApp Automation for Small Businesses

Flows, replies and handovers that take the repeat work off your team. Read the guide

WhatsApp Broadcast Marketing: Rules, Costs and Setup

Sending offers to people who agreed to hear from you, and what to do about the ones who do not read. Read the guide

WhatsApp Message Templates: Categories and Approval

Writing templates Meta approves, and knowing which category you are paying for. Read the guide

WhatsApp for Shopify Stores

Order updates, carts and reviews on WhatsApp for a Shopify store. Read the guide

COD Order Confirmation on WhatsApp

Checking cash-on-delivery orders before they ship, and cutting returns. Read the guide

Click-to-WhatsApp Ads: Setup and Follow-up

Ads that open a chat, and how to see which ones turned into customers. Read the guide

AI Agents for WhatsApp Customer Support

Letting an AI answer first, with limits, and handing over to your team. Read the guide

Frequently asked questions about Chirpoo and this topic

How are posts on the Chirpoo blog organised?

Every post belongs to one of the twelve Chirpoo guides and is grouped under it on this page. Posts also carry topic tags, such as Shopify, templates or migration, and each tag has its own page. New posts arrive in the RSS feed.

What is the best post for small businesses new to WhatsApp?

If you run WhatsApp from a phone today, start with moving from the WhatsApp Business app, then running a WhatsApp inbox with a team.

Why does every post show an updated date?

Meta changes WhatsApp rules and prices during the year. Each post shows the date it was last checked, and every figure from Meta or another vendor links to the page it came from.